Katie Burke:

PSA Group officially returned to the U.S. late Tuesday at an event here, but it is not coming back as a traditional automaker.

The French vehicle manufacturer launched its mobility services platform, Free2Move. The app connects car-sharing, ride-hailing, bike-sharing, public transit and other transportation services, allowing customers to plan short and medium-distance trips from one app.

The automaker, which makes Peugeots and Citroens, announced in April that former TrueCar and Nissan exec Larry Dominique would lead the company’s re-entry into the North American market.

“I’m confident Free2Move will play a significant role in the way we all consume transportation in North America,” Dominique said. “The brand has already proven itself around the world as an equal to Peugeot, Citroen and Vauxhall.”