Uber CEO Travis Kalanick often talks about his dream of the perfect Uber trip. “It’s the perpetual trip, the trip that never ends,” he said at the Digital-Life-Design conference in Europe last October. “The driver picks one passenger up, picks another passenger up, drops off the first passenger, but then picks up passenger number three and drops off passenger number two.”
This week in San Francisco, Uber took a first step toward realizing the vision that Kalanick described. The ride-hail company began experimenting with a new ride option called Smart Routes. The idea is drivers will be able to both pick up and drop off passengers along a specific route, which in turn allows them to quickly pick up their next passenger. For now the company is experimenting with only two routes: Fillmore Street between Haight and Bay, and Valencia Street between 15th and 26th.