Re-imagine PunchDub
Every time you encounter another Volkswagen with SmileDrive, you get a punch. At the end of your drive, you’ll learn how many punches you’ve collected.

Earn stickers
You’ll receive stickers for special moments on the road such as late-night rides, extra long hauls and crack-of-dawn commutes.

Get your Smile Score
Each trip ends with a report that includes a Smile Score, which measures the fun factor of that drive.

Share and save Smilecasts
Friends can see where you are, who you’re with and what you’re doing while you’re on your road trip. Once it’s over, your Smilecast is saved so that you can revisit the adventure.

Interesting. I wonder what the data sharing & financial incentives behind this app might be?