As an economic proposition, modern auto-making relies on both speed and overwhelming scale, A to Z, and when, as a visitor to an assembly hall, you step to the edge of this river of finished goods murmuring past, it’s nothing less than amazing. Best “How It’s Made” episode ever.
But I’m also a skeptical Kansas schoolgirl—hey, I like being Dorothy!—so when in June I visited Maserati’s new, 1.1-million-square-foot assembly hall in Grugliasco, Italy, outside Turin, I had a lot of questions. And believe me, they had answers. This place, on the site of the former Bertone works, is the linchpin in Maserati’s sweeping reinvention being led by Fiat Chrysler CEO Sergio Marchionne.