Daimler’s (DAIGn.DE) car2go business will withdraw from the United Kingdom at the end of May after the car-sharing business it runs with rental firm Europcar (IPO-EUROP.PA) failed to gain traction in London.
“We’ve listened closely to customer feedback and taking the UK’s strong culture and tradition of private vehicle ownership into account, we have decided to withdraw from the UK market place,” the company said on its website.
Car2go has been in London since December 2012 and launched in Birmingham in 2013.
Car2go had hoped to establish a network of “free floating” parking spaces across London where customers could pick up and drop off cars. But coordinating 32 separate authorities across different boroughs proved to be more difficult than anticipated.