In this report, we examined more than 13.9 million vehicle transactions to delve deep into what drives buyer loyalty at both the segment and the brand level. We uncover the reasons why shoppers have made such a dramatic pivot away from passenger cars toward SUVs. We call out the specific man- ufacturers that are managing to attract buyers to their passenger cars, and how that’s giving them an edge in overall buyer loyalty. We name the spe- cific brands, both mainstream and luxury, that are doing the best job at keeping car shoppers in their brand family — and call out exactly what they’re doing right.