BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority ownership of Parkmobile, LLC, which is based in Atlanta.
This will provide BMW with a significant foothold in the U.S. parking services market, since Parkmobile is available in over 300 cities stateside, including NYC, Philadelphia and Phoenix. Parkmobile will become part of BMW Group’s Mobility Services portfolio, which is expanding in scope and influence now that mobility is an area of increasing interest for automakers.