This is the challenge for all kinds of disruptors, whether in the auto industry, pharmaceuticals, service industries, or healthcare. The fact is, going it alone, we believe, is simply not the way to go at all. Collaboration is the essential new secret sauce for startups and industry leaders alike. For true disruption to take hold, old and new must work together, playing to each other’s strengths.
This is an incredible moment for innovation. Previously unthinkable opportunities to reinvent complex, established industries are now being made possible by the convergence of cloud computing, new analytical tools, and the data flowing from a host of new sensors in the physical world. Improbable advances are now real possibilities.
Yet the requirements for innovation today are entirely different from those of the last 30 years. The technology-driven disruption model that brought us computing, the internet, and mobile apps is no longer sufficient. Transforming our oldest industries calls for more than new technology; sophisticated knowledge of regulations, testing protocols, and traditional physical assets are now essential.