Luxury SUVs continue to be a growing force in the luxury market. Not only have they reached a new high in sales and market share in 2017, but they also garner more traffic from shoppers, sell more quickly, reach a more diverse audience, and lease less.
INCOMING PRODUCTS CHALLENGE TRADITION
Compelling debuts, including many smaller SUVs, and the introduction of new brands have shaken up the segment. Not only are new offerings luring shoppers away from luxury leaders, they’re also helping the luxury segment penetrate markets that had previously eschewed the segment.