At the end of 2015, it looked like Ford’s then-CEO Mark Fields was going to score a big win: a partnership with Google to develop autonomous vehicles.
The deal would have been a huge boon to Ford. At the time, none of the major automakers had spelled out a serious plan for getting fully self-driving cars on the road. And despite posting solid profits, Ford’s shares were falling because investors didn’t see anything coming down the line that they felt excited about. An announcement of a Ford-Google pairing could have significantly moved the needle on Ford’s share prices.