Märt Kelder:

Unfortunately it made no difference. Two months after launching the platform we started to learn that our core hypotheses were just not correct.
 Trucks have much less available space than the Eurostat data leads to believe. Firstly the data only considers cargo weight. So lightweight cargo skews the data. Secondly reporting the data to Eurostat is an annoyance for the trucking companies — so who knows what’s in those reports.
 Even if the trucks have spare space and are close to the pickup location of the cargo they more often than not are not willing to pick up the loads in reality. That was a big and nasty surprise. The trucks are running on such a tight schedule for their existing clients that they just cannot afford to spend time on extra loads. They might miss a deadline and lose a loyal customer.
 Even when the trucks were willing to pick up the loads they quoted prices higher than regular logistics operators such as DSV or Dachser. Basically trucking companies were willing to drive thousands of kilometers partially empty instead of filling up the truck by offering a competitive price. Literally it was cheaper for the shipper to contract DSV who dispatches one truck to bring the freight to a terminal, a second truck to do a terminal to terminal line haul and a third truck to make the last mile delivery. The risk of losing time by sending a big truck to pick up partial loads from unknown loading places pushed up the price.