Back in 2014, Apple launched a massive project, code-named Titan, to build a car. But a couple of years later, Apple is drastically scaling back its ambitions. According to Bloomberg, the company has given up on the auto-manufacturing dream entirely. Instead, it’s focusing on writing self-driving car software that could power cars manufactured by traditional automakers.
Silicon Valley moguls have gotten into the habit of jumping into new industries and quickly turning them upside down — as Apple’s iPhone did to the cellphone industry. But Apple’s car struggles are a reminder that not every industry is as ripe for disruption.