Edward Taylor, Irene Preisinger and Jake Spring
BMW’s car division has delivered a return on sales above 8 percent for 25 quarters in a row, a track record that the new management does not want to blemish, even as heavy investments into ride-hailing services loom.
“How does the company expand into the loss-making segment of electric cars and retain its industry-leading profitability. That’s essentially the question facing management now,” said another of the sources.
The carmaker recently revamped the i3 by giving it a new battery with greater range, a step which has given a boost to sales.