Date night came and when the taxi arrived at the address, the cabbie asked him which restaurant he was looking for: the one that had been there for years, or the new place across the road? Being sure he’d booked the original, the pair went into the restaurant, only to be told they had no reservation, and that they should have booked by phone.
Puzzled, the couple proceeded across the street to a restaurant with an almost identical sign, only with the word “cuisine” printed below the logo in tiny letters. Inside, they found a carbon copy – the same interior, the same venue and the same ambience – only the prices were higher. The masquerading restaurant made an impression all right, albeit a rather cunning one of the esteemed original across the road. But he was sure he had booked the right place. After all, he had Googled it.