passed the one-year mark working as a Web Developer at an advertising agency. I’ve learned a lot in that kind of environment, I feel I’ve become slightly more aware of making sure that good code is complimented by good design and more importantly, I’ve learned that a lot of the time, you cannot save a customer from themselves when it comes to what they want vs what is advisable.
One thing that I haven’t so much learned, as reinforced, is my feeling that advertising is not as effective as everyone would have us believe.
I’ve watched first hand as marketing campaigns that cost clients huge sums of money have resulted in incredibly poor conversions, or in most cases when it comes to print and physical mediums, have no real way to measure the effectiveness of the campaign ROI at all!