The futuristic autonomous, highly connected Vision Next 100 concept car shown last week hints at BMW’s future direction into increased connectivity, says its CEO.
“At the BMW Group, we are always on a quest for the best solution,” said CEO Harald Krueger. “It is part of our DNA.”
At its earnings press event on Wednesday, March 16, BMW is expected to announce a major foray into connectivity and digitalization as part of its strategy through 2025.
“Future mobility will connect every area of people’s lives,” Krueger said. “And that’s where we see new opportunities for premium mobility.”
Krueger gave only hints of what he’ll present, but said the Vision Next 100 demonstrates the kind of technologies that will be on the road in the next 20 to 30 years.