Cook explained, “It is a part of the ecosystem. And so just like the App Store is a key part of the ecosystem, and iTunes and all of our content is key, and the services we provide from messaging to Siri and so forth, having something in the automobile is very very important. It’s something that people want. And I think that Apple can do this in a unique way, and better than anyone else. And so it’s a key focus for us.”
That’s certainly a stronger endorsement than Cook’s recent descriptions of the state of Apple TV, which have morphed from a “hobby” to being “a string we keep pulling to see where it takes us.”
The origins of iOS in the Car
iOS in the Car appears to be Apple’s first significant new hardware product that isn’t a standalone device. It’s an outgrowth of the company’s car integration features, which originated as a way to control music playback from the iPod.
Between the iPod’s release in 2001 up until 2003, Apple experimented with basic serial interfaces, starting with iPod Accessory Protocol. This morphed into the more sophisticated Advanced iPod Remote (AiR) with the capacity to depict artist and title information, navigate songs within a playlist, handle shuffle playback and even show album art.