As every industry becomes a technology industry, its pace of innovation must accelerate. Those of us used to Moore’s Law as the single most-defining characteristic of the information age know that rapid innovation is a constant. If you don’t quickly innovate, your competitors will, and you will get lapped in one tech cycle. Cultures of rapid innovation, while common in technology, are less common in industrial age companies. Think about the length of product cycles in the car industry—new car models take three to five years to develop and launch and then sit stagnant for six years in the market, devoid of meaningful improvement or new innovation. The only way to get new features? Buy a new car.