Chief Executive Mary Barra said the automaker plans new efforts to capitalize on the connectivity built into its cars, expanding car sharing services, offering more autonomous driving features and enabling services through smartphone apps.
“Our goal is to disrupt ourselves, and own the customer relationship beyond the car,” Barra told Reuters in an interview Monday ahead of a meeting with investors and analysts scheduled for Oct. 1.
Using technology embedded in its cars, she said, a customer who owns a Chevrolet Malibu could step into a Cadillac CTS and the luxury car could import from a smartphone app the driver’s preferences for how the car should function.