Ziv Aviram regularly drives part of the 42-mile (67 kilometer) stretch to Tel Aviv from Jerusalem with no hands. Gliding through traffic along Highway 1, the car slows and accelerates independently as Aviram focuses on his iPhone.
The on-board chips and software that allow the chief executive officer of Mobileye NV to check e-mail and read news while his Audi A7 cruises at highway speeds will reach consumers for the first time this year, he said, declining to identify the automaker. Three more manufacturers will introduce the features in the next two years, and nine others are preparing to follow, he said.
Aviram’s plans for bringing hands-free driving to market marks a contrast with the headline-grabbing effort by Google Inc., whose moonshot, bottom-up approach aims to transform the auto industry in one dramatic sweep.