Joseph White & Rolfe Winkler:

Google Inc. is looking for auto industry partners to bring its vision of a self-driving car to market within the next five years, the head of the software giant’s autonomous-vehicle project said Friday.
 
 “We don’t particularly want to become a car maker,” Chris Urmson, the project’s director, said in an interview. “We are talking [with] and looking for partners.”
 
 Mr. Urmson said his team, in the meantime, is working with automotive suppliers to build a fleet of more-advanced, “beta one” prototype Google cars, moving three generations beyond the stripped-down models shown last spring. Google plans to start on-road testing of these cars early in 2015.

Via Oliver Bruce.