Ford Australia is aiming to boost the satisfaction of its customers with a significantly revised approach to new car sales and servicing.
Having benchmarked innovative – but non-automotive – brands like Starbucks and Apple, the Blue Oval brand intends to make its ownership experience easier and more fun, and challenge the likes of Toyota for ownership benefits.
From February, Ford’s existing seven-year capped-price servicing plan will expand to cover the lifetime of all Ford models built since 2007 – removing much of the guesswork from the cost of car ownership.
The move follows Ford’s recent introduction of capped price brake pad replacement, which has also reduced the average cost brake pad replacement by 25 per cent.