Ian Smith:

Intel Corp., Qualcomm Inc. and Nvidia Corp. — pioneers in the production of chips for computers and phones — are finding it harder to make inroads into the auto industry.
 
 Consider Hyundai Motor Co. (005380)’s new 2015 Genesis, a luxury sedan brimming with semiconductors that handle everything from automatic braking and lane-keeping sensors to blind-spot detection. Other chips enable the car to open the trunk when it senses the owner’s arms are full, and to sniff for carbon dioxide to decide if the cabin needs more fresh air.

Via Tab Dump.