The global automotive industry is gradually shifting from a manufacturing focus to a more customer-oriented services approach. China is not only leading in new mobility options but has probably moved the furthest in phasing out traditional internal combustion engine (ICE) ownership. Motivated by serious pollution issues, the Chinese government has set aggressive targets on xEV, and more generally on what it calls “New Energy Vehicles” (NEV), with further supportive policies expected. This – combined with the fact that owning a car was never as common as in Western countries – has turned China into an exciting playing field for new mobility solutions, whether from pure players (such as Didi) or traditional OEMs.