No one would have given Elon Musk the money to start a “normal” car company. And yet, Musk went ahead, improvised, vaulted over one obstacle after another and created an iconic electric car company. In doing so, Musk incurred a deeply rooted Improvisation Debt, one he must now pay back in order to free himself from his heroic low-volume car-making past and become a truly industrial, million cars a year enterprise.
Critics love to point to Tesla’s misses. They’re right, Elon Musk’s company has a history of missed deadlines, quarterly deliveries below plan, higher than planned cash consumption and other sins, all summarized in an August 15th WSJ article:
Via Roman Meliška.