Lexus will host an exhibition of world-class design at this year’s Milan Design Week, bringing together works by three world-renowned designers and the 12 winning entries from the second annual Lexus Design Award for young, international creative talent.
Lexus Design Amazing will demonstrate the brand’s enthusiasm for and support of futuristic design, beyond the automotive world. For the first time, it will be working with three internationally celebrated designers: Fabio Novembre, Nao Tamura and Hiroshi Ishii, leading the Tangible Media Group design team from the MIT Media Lab.
Each contributor will be creating a work specially developed for the show, inspired by Lexus’s global brand concept campaign Amazing in Motion. The exhibition will be open to the public at the Circolo Filologico in Milan from 8 to 13 April as part of the world’s largest design event, the Salone del Mobile di Milano.