Currently, SYNC AppLink allows users to seamlessly control over 60 smartphone mobile apps – on both iOS and Android platforms – using the car’s voice commands, enabling drivers to keep their eyes on the road and hands on the wheel. Ford is the first automaker to offer an open developer program, www.developer.ford.com, to help keep customers connected inside the vehicle and will continue to add new SYNC-enabled smartphone apps to enhance the driving experience.
Today, consumers continue to demand more personalized, simplified and integrated in-vehicle experiences. And, with consumers spending more time with digital media than with any other, Ford hopes to turn the connected vehicle into an intelligent vehicle, one that simplifies and personalizes the in-vehicle experience for the consumer.
Beyond the in-car experience, Ford’s ultimate goal is to use connectivity and digital to transform every aspect of the ownership experience, and to build the foundation for future mobility initiatives. With the eventual proliferation of embedded telematics capabilities for Ford Motor Company’s SYNC system, as recently announced on Lincoln MKC, a newly aligned organization will manage connectivity across the entire enterprise.
“SYNC launched a sort of connectivity arms race in the industry,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln. “The opportunity is much bigger than just in-car technology – it’s now about connecting the vehicle to a larger ecosystem leveraging ‘the Internet of things.’ We are creating a seamless and immersive experience for customers that begins with their first visit to our digital sites and continues throughout their ownership experience.”
Meanwhile, Google has apparently cut a deal with Audi for an in-car OS. One wonders what the $ and data sharing deal looks like? “Drivers (and passengers) as the product being sold”. Audi parent VW has an app arrangement with Google.
Google’s advertising and data mining engine undoubtedly seeks new frontiers.
Ford and Microsoft announced 5m installations 13 months ago.