Matthew Panzarino:

This is the template for all other tech companies when it comes to informing users about their privacy. Not a page of dense jargon, and not a page of cutesy simplified language that doesn’t actually communicate the nuance of the thing. Instead, it’s a true product. A product whose aims are to inform and educate, just as Apple says its other products do.
 Apple has been at the forefront of using privacy as a sales tool, but it won’t be the last. Encrypted phones; messaging apps that secure and delete conversations; nearly every major Internet service we use has been re-tooled in some way in response to what we know about how much everyone else knows. It only makes sense that the moribund privacy policy should get a makeover as well.