Tata Motors has been pinning a lot of hope on new launches like the entry-level sedan Zest to turn around its dwindling fortunes in the domestic passenger vehicles market. And if the Zest’s August sales numbers are anything to go by, it seems to be on the right track.
Zest sold 2,671 units in August, according to data sourced exclusively from Society of Indian Automobile Manufacturers (SIAM). SIAM had not given out the first month sales numbers for the Zest publicly. To be sure, the Zest was launched on August 12 and therefore the sales numbers for that month are for only around 20 days.
The traction that Tata Motors’ passenger vehicles sales has gained from the Zest is evident from the fact that Zest sales constituted nearly a quarter of the 10,975 vehicles that the carmaker sold in August. The new launch helped the company improve its sales numbers over July, in which month it sold 9,167 vehicles.
Tata Motors’ dealers and analysts who track the company are witnessing significant demand for Zest and expect its sales to strengthen during the ongoing festive season. “The interest in Zest is picking up and we expect sales to pick up and reach 4,000-5,000 a month after Diwali,” said a dealer who owns Tata Motors showrooms in major Indian cities.