We dive into the new thing. Can a well known brand do something new? Must the new thing stand alone? Must it have a new name, a new distribution model?
We evaluate BMW’s “i” initiative from both a strategic and tactical perspective. BMW, Ford and the other automakers have not a small number of new products and services, apart from traditional cars.
Jobs to be done appears again, as Horace expresses his single pedal “serenity” in traffic.
We close with a few quotes from Ford CEO Mark Fields.
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Notes:
Ford Credit Link Pilot
Ford Smart Mobility
BMW ReachNow
BMW DriveNow
Ford CEO Mark Fields interview, including “Today, the future goes to the company that makes the best products and collects the best data to turn into services.”
Apple heuert deutsche Autoexperten für iCar-Labor in Berlin.