A small Canadian town has launched a first-of-its-kind ride sharing-transit partnership with Uber.
Innisfil will subsidise a portion of the fare for all trips with the taxi firm taken by residents within the town’s boundaries.
Officials say the deal offers more flexibility for residents and is cheaper than adding a town bus service.
Uber Canada public policy manager Chris Schafer says the project has sparked global interest.
The cost of a ride to any four of the community’s transport or recreation hubs will cost residents between C$3 (US$2.20/£1.70) and C$5 (US$3.60/£2.80).
They will also get a C$5 discount on any custom trip within Innisfil, a lake-side Ontario town of about 36,000 people 100 km (62 miles) north of Toronto.