citymapper:

We also feel buses haven’t evolved enough. They still roam around cities utilising old systems of operations and inefficient technology. If we’re going to solve urgent problems of congestion and infrastructure, we need buses to improve, to operate smarter. In the era of smartphones we can have responsive buses that react to realtime needs.
 
 Buses also get a bad rep, and are seen as a subpar experience. Even when they’re the best transport option, some people don’t take them. Perhaps we can help change that by improving the bus experience.