Russell Hotten:

“I wanted to put the passenger at the centre of what is possible, not the autonomous driving technology,” says Rinspeed’s founder and chief executive Frank Rinderknecht.
 “Travelling in a driverless car will no longer require me to stare at the road, but will let me spend my time in a more meaningful way.
 “The question then arises, would I like to work, to sleep, to read, to do whatever activities you might do on a train, a plane?
 “I wanted to start thinking about how autonomous cars would ‘move’ people, and not just in the literal sense.”