deep Tesla skeptics call this demand unprecedented. There simply may be no example of a new car attracting as much interest in more than a century of automative history. Veteran auto analyst Bertel Schmidt says the closest comparison would be the 1955 Citroen DS (below), which was pre-ordered by 12,000 motorists on launch day. Wall Street has responded by sending Tesla’s share price up by about 12% since the Model 3’s debut.