Bertel Schmitt:

Historically important as the date may be, some think it’s strange that it is being remembered. This morning on the Shinkansen from Tokyo to today’s event in Motomachi, Craig Trudell of Bloomberg called an old source, an American professor in Tokyo, and a gem of a quote was received:
 “It is quite unusual that Toyota is holding this event on an anniversary of a time many in Toyota would think was a time best forgotten. Do you think Ford Motor Co. launches any product on the day they retired the Pinto?”
 Touché, but that’s Toyota for you.