Apple has declined to comment on whether it will become a manufacturer of cars, but the speculation about the emergence of a new rival from Silicon Valley is enough to force the established industry to react, analysts and car executives said.
Bosch CEO Volkmar Denner said the emergence of a prototype vehicle by Internet giant Google had already demonstrated the potential disruption of an Apple car.
“Google is pushing the theme of self-driving cars very strongly. That’s having a very positive effect for the entire automotive industry, because it enormously accelerates the pace of introducing drive-assist systems and semi-automatic functions,” he said at a conference in Berlin.
Denner declined to comment on whether Bosch was working together with Apple to develop a car.
“That’s something many would like to know but unfortunately I cannot comment. We only talk about customer projects when they’re implemented,” he said.